Market Intelligence Pillar Expands Offerings For HARDI Members

BY Tim Fisher
12/8/2019 - HVAC Market Intelligence

Over the last 12 months HARDI has been developing a new strategic direction that’s based on the following market observations:

  • Competition has increased both from within and outside the industry,
  • The large distributors are getting bigger and industry consolidation will only increase,
  • Channel lines are increasingly blurred, and our channel’s market intelligence is low.

HARDI’s value to the wholesale channel is a representation of wholesale distribution’s value to the overall market. Therefore, to improve wholesale distribution’s value to a quickly evolving market, HARDI must evolve to support the needs of wholesalers everywhere. To achieve this goal, HARDI is expanding its Benchmarking unit and creating a fully-fledged Market Intelligence division. The analysis and reporting long provided by the Benchmarking unit will now be supplemented by deeper market research and more focused forecasting offerings, enabling HARDI to provide superlative market insights and solutions for our members.

As part of our launch of the Market Intelligence division, HARDI is positioning itself to become the voice of both customers and suppliers. In the coming months and years HARDI will leverage its network and relationships to create a pipeline of customer and supplier feedback that distributors can use to grow their businesses. Also, as HARDI’s market intelligence grows, we’ll be able to identify the major drivers and threats affecting wholesale distribution and develop products that help keep HARDI members ahead of the curve. Through the creation of industry best practices to KPIs that members can use to assess their overall performance, the Market Intelligence division will serve as a reliable, evergreen source of product offerings and market solutions.

HARDI aims to produce relevant, applicable research where findings can support better decision-making and reinforce wholesale distribution’s place as the channel of choice for customers and suppliers. As such, we encourage members and stakeholders to take an active role in shaping the Market Intelligence division’s early efforts and research projects.

Have a research idea or suggestion? Contact Tim Fisher at

TimTim Fisher, Team Leader of Market Intelligence