How AI Solves Short Term Coronavirus Issues, While Preparing for the Future

BY UNleashWD
4/9/2020 - COVID-19

In an effort to continue to try and provide our members with resources that are easy to consume, and relevant to their own businesses, we are taking some information that has been developed and trying to “pare it down” as much as possible so you can easily find the identified portions that are most beneficial.

One resource that has been created in the wake of the COVID-19 virus is a video series developed by Dirk Beveridge from UnleashWD. In this particular video, “How AI Solves Short Term Coronavirus Issues, While Preparing For The Future”, Dirk interviews Benj Cohen from

We have taken some time to pull some of the highlights and identify some important items that were covered, and then time stamp the video for easy access to everything that was covered in the video.


What images come to mind when you think of AI (Artificial Intelligence)? Do images of robots and a dystopian future pop into your head? Instead, what if the images that came to mind were increased sales and better served customers?

Now more than ever, customer needs are changing at a breakneck speed. Solutions that made sense a week ago can seem out of date and out of touch this week. This is all happening while the eyes and ears of your business (Outside Sales Representatives) are sidelined at home.

Normally the outside sales team could meet with customers and understand the challenges they are facing and provide timely service and sales. That is no longer the case with shelter-in-place orders enacted around the world. With that, customers are increasingly turning to digital platforms to satisfy their orders in addition to calling them in. That means your outside sales team is now part of your inside sales team. The collective goal of your total sales team should be to provide elevated levels of customer service that will make a lasting impression on your customer both during and after this crisis.

So where does Artificial Intelligence fit into this? Glad you asked. In its simplest terms:

  • AI takes business data
  • Inputs that data into a computer program
  • That program runs numerous simulations
  • These simulations provide functioning models
  • These models produce useable information

That information can take countless forms. From what the best Chess move might be at a certain point in a game to what products your sales team needs to talk about with their customers about. The second example is what focuses on. helps distributors take their business data and turn it into predictive information that can boost sales numbers by double digit percentages. This service can be instituted within 4-6 weeks and offer your sales team insight into their customer’s needs without ever stepping foot outside their home or office.

AI needs to be part of a broader customer sales platform approach though. First, you must make sure your digital presence is in-line with customer expectations in 2020. Most people today have interacted with Amazon is essentially the Gold Standard of ecommerce. That means most people know how smoothly an ecommerce website can function. If your current ecommerce site runs like a snail, now is the time to invest in that platform. Without it, there is a very high probability that you are losing sales and potentially customers who are dissatisfied with your digital offerings.

There had undoubtedly been a technology gap between generations in the workforce. COVID-19 has rapidly helped close that gap. There are certainly individuals who had resisted technology and avoided digital platforms altogether. Those same individuals are now the ones setting up Zoom meetings and providing timely updates via Slack. This pandemic has increased the digital savvy of almost everyone as the world has been forced to adjust to the changing times.

What better time than now is there to take advantage of your sales team’s newfound tech savvy? AI could be the solution that helps see your business through this crisis and set you up for future growth!

Video Timestamps:

3:30 - Customer Habit Changes

5:00 - How does AI help sales teams

10:30 - Technology need

15:30 - What is AI

17:30 - How does an Outside Sales Rep become an Inside Sales Rep

22:00 - AI Implementation

About UnleasedWD's video series

At UnleashWD our purpose is to unleash the human spirit.  And during this unprecedented time we felt compelled to support the UnleashWD tribe and our association partners with the right mix of inspiration and timely, relevant information.  We reached out to our network of wickedly smart subject matter experts to provide the sessions below.  In the words of one attendee - “This was amazing.  You’ve changed our day tomorrow.  We’ll be on the attack!”

We are a design, innovation, and strategy firm who transforms legacy distributors into nimble and innovative market leaders.  What you are about to experience is designed to unleash your spirit so like the individual above decided, you too will be on the attack!

We are here to support you through these next few months and beyond.  If we can do anything for you please reach out directly to either of us.

Dirk Beveridge                      Bethany Hepler
Founder                                VP of Design