HARDI Pulse Survey: Recovery Week 3 Results

BY Tim Fisher
8/5/2020 - COVID-19

We sent out the third HARDI Pulse Survey: Recovery on Friday, July 31st to see how the industry has been recovering since the Covid-19 economic shutdown. The total number of responses is lower than normal, but the results still yield interesting insights.

Overview Snapshot (62 participants)

Of the 62 percent of participants in our survey, the majority (17) are located in HARDI’s Central region. The remaining participants came from the following HARDI regions:

  • Great Lakes: 11 participants
  • Northeastern: 10 participants
  • Mid-Atlantic: 9 participants
  • Southeastern: 11 participants
  • Southwestern: 8 participants
  • Western: 7 participants
  • Canadian: 4 participants

51 of the 62 participants in this survey indicated that they work for distributors, while the remaining 11 participants reported that they work for suppliers/manufacturers. On average, 66 percent of the sales for companies in this survey come from the residential sector.

Projected Performance

  • 61 percent of participants indicated that their 2020 summer performance will be better than the summer of 2019: up from 57 percent three weeks ago.
  • 13 percent of participants believe their 2020 summer performance will be the same as the summer of 2019: down from 23 percent three weeks ago.
  • 26 percent of participants believe their 2020 summer performance will be worse than the summer of 2019: up from 22 percent three weeks ago.
  • On average, survey participants anticipate year end sales performance to be 3 percent better than 2019: up from 1 percent three weeks ago.

Segment Trends

  • 11 percent of respondents are currently seeing more repair jobs than replacement: down from 12 percent three weeks ago.
  • 43 percent of respondents are seeing more replacement jobs than repair: down from 48 percent three weeks ago.
  • 46 percent of respondents are seeing equal levels of repair and replacement jobs: up from 40 percent three weeks ago.

Covid-19

  • 15 percent of respondents reported that their company has had new Covid-19 cases within the past two weeks: up from 12 percent three weeks ago.

Supply Chain & Inventory Management

Of the respondents experiencing inventory delays:

  • 9 percent are experiencing delays of one week or less (down from 14 percent three weeks ago).
  • 28 percent are experiencing delays of two weeks (up from 25 percent three weeks ago).
  • 22 percent are experiencing delays of three weeks (down from 27 percent three weeks ago).
  • 21 percent are experiencing delays of one month (down from 27 percent three weeks ago).
  • 17 percent are experiencing delays of two months (up from 4 percent three weeks ago).
  • 3 percent are experiencing delays of more than two months (up from 2 percent three weeks ago).

Of the distributors participating in this survey:

  • 65 percent are reordering products more frequently this summer than last summer.
  • 31 percent are reordering products with the same frequency as last summer.
  • 4 percent are reordering products with less frequency than last summer.

Consumer Preference

When asked to rank customer preferred pick-up options between 1 (highest) to 4 (lowest):

  • Delivery received the best overall score, with an average rank of 2.06 (no change from three weeks ago).
  • Counter received the second-best score, with an average rank of 2.16 (no change from three weeks ago).
  • Will-call came in third place, with an average rank of 2.52 (no change from three weeks ago).
  • Curbside came in last place, with an average rank of 3.15 (no change from three weeks ago).

Regional SnapshotScreen Shot 2020-08-05 at 12.33.27 PM