With the support of our Refrigeration Council, HARDI is launching a new research initiative to gain greater insight into the forces affecting the commercial refrigeration channel. Compared to other product channels, there is a limited amount of existing research on the commercial refrigeration channel, and we aim to support our members involved in the manufacture and distribution of commercial refrigeration products by addressing the following items:
- The factors driving end-user purchases and buying patterns.
- The ways in which contractors market their products to end-users, and the factors determining who contractors select as their primary supplier(s).
- The relationship between distributors and contractors, specifically as it relates to the services distributors offer contractors and the ways distributors support their contractor customers.
- The ways in which suppliers evaluate the development of new products, and how they market both new and existing products to potential customers.
The project will be led by our Market Intelligence team, Tim Fisher, Brian Loftus, and Joe Hartge, in conjunction with an outside market research firm for all primary research efforts. Research will include surveys, interviews, and focus groups of Manufacturers, Distributors, Contractors, and End-Users.
We expect to see the completion of this project in mid 2021, with a series of webinars that will be held alongside a final report.
We will incur a number of financial costs as part of the project. If you are interested in contributing to the success of this research project, contact Brandin Bursa at firstname.lastname@example.org or to get involved.